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Real Estate • Private Equity • Investing

Creating generational wealth through
passive investments

Reap Capital is an IRR-driven, vertically integrated, value-add operator. We purchase underperforming assets and increase their revenue by renovating, upgrading, repositioning, or improving the functionality of the asset.

34.25%
Average Realized IRR Since Inception
$325M
Assets Under Management
23
Transactions Since 2018
6
Full-Cycle Investments
The Firm

Vertically integrated. Relentlessly disciplined.

Most sponsors hand their business plan to someone else the day after closing. We never do. Acquisitions, asset management, investor relations, accounting, construction, and property management run through one team — the same team that underwrote the deal.

Founded in Dallas–Fort Worth in 2017, Reap Capital has sponsored the purchase of 2,845 multifamily units valued at over $346m — plus 262 self-storage units — and returned an average 34.25% IRR to investors since inception.

Downtown Dallas skyline
Dallas–Fort Worth — Home Field · Est. 2017
The Method

A repeatable process, from market to unit turn.

01

Locate

A top-down, macro market evaluation locates cities with high growth in population, employment and wages — starting with our home field, Dallas–Fort Worth.

02

Identify

We leverage our vast network of expertise to identify underperforming, mismanaged and distressed assets with additional value-add potential.

03

Create Value

A pre-determined, standardized approach to renovations creates more efficiency and reduces cost — the same scope, executed at scale.

04

Observe

We observe and operate with exquisite attention to detail. This ensures optimal performance across every asset, every month of the hold.

Why We Do It

The compass for every decision.

Our core values are the fundamental beliefs we hold — the compass that guides the behavior of our people and our firm in every action and decision.

Integrity

We stand by our morals and values even in the most difficult situations. We are held accountable by the precise and transparent reporting we provide to our investors.

Tenacity

We approach every challenge with unwavering determination and believe that every problem has a solution. Even in the most competitive markets, we push until our goals are not just met but exceeded.

Excellence

We strive to achieve the highest standards of professionalism and performance. We are thorough and meticulous in our work, and we hold ourselves accountable for continuously raising the standard.

Loyalty

We are committed and dedicated to our investors, our colleagues, and our firm. We place our investors’ interests above all else.

Discipline

We adhere to our processes and strategy when making investment decisions — the same underwriting on all 23 transactions since 2018.

One Team

Every fee we absorb is value our investors keep.

Our property management company is owned by the same people who own the deals. A third-party manager collects its fee whether or not the business plan works; ours only wins when the asset does. Since inception, every dollar of profit from that entity has gone back into the people, systems, and training that run our properties.

Acquisitions

Intimate market knowledge and lender relationships give us the inside track on off-market and distressed opportunities — discounted up to 35% from nearby comps.

Construction

In-house construction management executes a standardized renovation scope across hundreds of units at a time, on schedule and below third-party cost.

Property Management

Our own teams lease, operate and report on every asset. When something needs to change at a property, it changes that week.

Track Record

Every deal we've done — held and realized.

La Fortuna, Dallas TX Featured — Newest Acquisition
Dallas, Texas · North Dallas Submarket

La Fortuna

A 230-unit infill community on Brookgreen Drive in North Dallas — a high-barrier, supply-constrained submarket — acquired at a basis that compares favorably to replacement cost, with in-place rents trailing renovated comps. A phased unit-turn program closes that gap.

230
Units
23rd
Transaction Since 2018

Portfolio Map

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  • La Fortuna — Dallas, TX · 230 Units — Active · Newest Acquisition
  • The Creekside at Vantage — Dallas, TX · 249 Units — Active · Acquired 2026
  • The Landry — Arlington, TX · 288 Units — Active · Target IRR 21.64%
  • The Haven — San Antonio, TX — Active · Target IRR 18–21%
  • The Bryant — Dallas, TX · 322 Units — Active · Target IRR 19–21%
  • The Charlie — Dallas, TX · 314 Units — Active · Target IRR 19–21%
  • The Warren — Dallas, TX · 220 Units — Active · Target IRR 19–21%
  • Sutton on Park Lane — Dallas, TX · 196 Units — Active · Target IRR 15.6%
  • The Calvin — Plano, TX · 167 Units — Active · Target IRR 19–21%
  • Paxton at Lake Highlands — Dallas, TX · 1031 Exchange — Active · Target IRR 15.8%
  • The Chandler — Dallas–Fort Worth, TX — Active · Target IRR 15.31%
  • Sierra Heights — Irving, TX · 136 Units — Full Cycle · 1.86x Multiple
  • Liberty Park — Dallas, TX · 67 Units — Full Cycle · 2.05x Multiple
  • Hwy 380 Self Storage — Texas · Self Storage — Full Cycle · 2.90x Multiple
  • The Mirabel — Grand Prairie, TX · 86 Units — Full Cycle · 1.06x Multiple
  • Beach at Bayshore — Tampa, FL · 6 Units — Full Cycle · 1.50x Multiple
The Team

Operators first. Investors always.

We invest our own capital in every deal we sponsor. We underwrite, build, and operate as principals — because we are.

David Lilley, Founder and CEO
Founder & CEO

David Lilley

David began real estate investing in 2013 with the purchase of his first Single Family Rental. Drawn to the economies of scale inherent to Multifamily, he purchased a 6-unit MF property in 2018. David has since sponsored the purchase of 2,845 MF units valued over $346m.

“Most sponsors rent the machine. We built ours.”

Kimberly Barnes

Kimberly Barnes

Chief Financial Officer
Miles Minnis

Miles Minnis

Senior Vice President
Mike Prince

Mike Prince

VP of Construction
Marshundria Deamon

Marshundria Deamon

VP of Accounting
Preston Meyer

Preston Meyer

Director, Investor Relations
Cameron Kinlaw

Cameron Kinlaw

Director, Acquisitions
Ezra Carpenter

Ezra Carpenter

Director, Asset Management
Megan Cue

Megan Cue

Regional Director
Michael Froseth

Michael Froseth

Brand Director
Jose Sepulveda

Jose Sepulveda

Regional Maintenance Director
Steven Credit

Steven Credit

Regional Manager
Lia Obermeyer

Lia Obermeyer

Operations Manager
From Our Partners
David Lilley in conversation with a colleague at the Reap Capital offices
David Lilley · Founder & CEO

I have never been more pleased, nor more impressed, with my investments with Reap Capital. … David did a good job of setting reasonable expectations for our investment and far exceeded both the expected return and other returns from investment opportunities I had available. Reap Capital has earned a lifelong customer with myself and my family.

Casey P. Cook · Reap Capital Investor
6 Full-Cycle Exits
34.25% Avg. Realized IRR
2,845 Units Sponsored
01 / 04
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Invest alongside a 34.25% average realized LP IRR track record.

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Past performance is not indicative of future results.